Korean skincare is having a moment right now, and rightfully so. The industry has some amazing products for the skin that are affordable and effective. As someone who loves beauty and entrepreneurship, brand reviews are a fun way to learn more about the brand and see how the products work on brown skin. In this blog post, I’ll dive deep into a Haruharu Wonder brand review.

- Haruharu as a Brand
- Haruharu Wonder Brand Overall Rating:
- Black Rice Moisture Cleansing Oil $15
- Black Rice Moisture 5.5 Soft Cleansing Gel $10
- Black Rice Hyaluronic Toner for Sensitive Skin $13
- Black Rice Moisture Airyfit Daily Sunscreen $18
- Black Rice Bakuchiol Eye Cream $10
- Centella 3% PHA Gentle Liquid Exfoliating Serum $14
- Haruharu Wonder Products:
- Final Thoughts
Haruharu as a Brand
The brand was founded by Jae Won Jeong and launched in 2018. She wanted to create a brand where small changes could offer high impact and create something that lets women pursue natural, healthy beauty without sacrificing overall effectiveness.
Haruharu Wonder’s products contain only natural, plant-powered ingredients with clinically proven benefits. By omitting toxic additives and chemicals and utilizing the science of freshly blended formulas, the brand strongly advocates for better, sustainable solutions for the skin.
It’s on a mission to become a Global Clean Beauty Brand while offering clean vegan skincare that fulfills our everyday necessities. They have tapped into the world of eco-friendly practices and reflect the idea of ethical consumerism with their minimal and simple packaging.
The star ingredient is fermented black rice which has a ton of antioxidants and prevents oxidative damage to our skin.
Haruharu Wonder Brand Overall Rating:
- Inclusive: ⭐⭐⭐⭐⭐/5
- Sustainable: ⭐⭐⭐⭐/5
- Innovative: ⭐⭐⭐/5
- Affordable: ⭐⭐⭐⭐⭐/5
Black Rice Moisture Cleansing Oil $15
⭐⭐⭐⭐/5
This cleansing oil is one of my favorites for this Haruharu Wonder brand review. It easily cleans off sunscreen and makeup. The oil is quite lightweight and emulsifies easily when water is added. There was no residue after washing off the oil either, only happy and clean skin.
My one small disappointment is that sometimes it did sting the eyes a little, but I think this may have been from other products that the oil was dissolving as it didn’t happen every time.
Black Rice Moisture 5.5 Soft Cleansing Gel $10
⭐⭐⭐⭐⭐/5
I love this product so much. A little goes such a long way and the tube has lasted me months. It has a gel consistency which lathers well but does not strip the skin. My face always feels clean, but hydrated with no residue. It is everything you hope a gel cleanser would be.
For my oily skin, the gel consistency and lathering action are satisfying because they make it “feel” more clean. But after rinsing my skin feels soft and happy.
Black Rice Hyaluronic Toner for Sensitive Skin $13
⭐⭐⭐⭐⭐/5
This is a great lightweight, but hydrating toner. I loved this as a primer step for the rest of my skincare. It absorbs into the skin easily and leaves no residue behind. As a hydrating toner, this works great.
This is a great product to promote a healthy skin barrier.
Black Rice Moisture Airyfit Daily Sunscreen $18
⭐⭐⭐⭐/5
This is the sunscreen for oily skin types. The chemical sunscreen leaves no white cast and easily absorbs into the skin. The skin feels hydrated but not dewy or greasy. This sunscreen leaves the best satin matte finish. Works well under makeup as well. No pilling at all.
While I love the pump, it can be a little bulky especially while traveling. For this reason, it’s knocked one star. But in terms of the product itself, this is worth a try.
Black Rice Bakuchiol Eye Cream $10
⭐⭐⭐⭐⭐/5
Although eye creams aren’t always necessary, I like using them. I don’t love paying a ton for eye creams but I like using them because I wear concealer and powder often.
This eye cream is so hydrating and lightweight. I love that it has bakuchiol as a gentle retinol alternative for some extra benefits. The pump helps you get just the right amount of product, and the sleek design makes it so easy to travel with.
A little goes a long way, and there is a decent amount of product in the tube, so you’ll have this for a while.
Centella 3% PHA Gentle Liquid Exfoliating Serum $14
⭐⭐⭐⭐⭐/5
Although listed as a serum, I find this to be an exfoliating toner. But, this is a great gentle exfoliating serum. I love using this when my skin feels dull and compromised but can’t take on stronger ingredients.
It helps set everything back in order without compromising my skin barrier or over-exfoliating. It was a watery lightweight texture with no residue after absorbing into the skin.
If you want to try exfoliating toners for the first time, check this one out.
Haruharu Wonder Products:
Final Thoughts
Overall, this Haruharu Wonder brand review easily shows you how well this brand makes products. Not only are they affordable, but they are sustainable as well, making it a win in my books. Haruharu Wonder is a great brand to try, especially if you are a beginner in the skincare world. Let me know your thoughts in the comments below!
With love,
Aditi <3
Aditi Rani – Figuring Out Life in Your Twenties
*Disclaimer: This is not professional advice. Some links are affiliate. By clicking and/or purchasing, I may receive a commission. It does not alter the price or change your buyer experience.