If you’re in the same boat as me – a South Asian American woman with fine, flat hair – you know the struggle is real. But don’t worry – I’ve dived into the realm of eco-friendly hair care to present you with an extensive guide to the top hair brands for hair products that cater to fine, flat hair while prioritizing sustainability. In this journey, we’ll explore seven remarkable brands that share a commitment to boosting your hair’s vitality while being kind to the planet. Bonus points to the small brands that are POC founded. So, let’s embark on this transformative journey and unveil the secret to achieving voluminous, radiant locks while making responsible choices.

- The Earthling Co: Where Beauty Meets Sustainability
- Kristin Ess: Style Meets Ethics for the Perfect Hair Duo
- Odele: Simplify, Elevate, and Embrace Volume
- Shaz & Kiks: Celebrating Inclusive Haircare
- Fable & Mane: Ancient Wisdom Meets Modern Hair Magic
- Rahua: Amazonian Elegance with Green Values
- Ranavat: Treating Your Hair Like Royalty
The Earthling Co: Where Beauty Meets Sustainability
Our voyage begins with The Earthling Co, a brand that embodies the perfect fusion of beauty and environmental consciousness. Their products are crafted with plant-based ingredients that are gentle on both your hair and the planet.
- Volumizing Shampoo Bar: Say goodbye to plastic waste with The Earthling Co’s Volumizing Shampoo Bar. Formulated with sea kelp and bamboo extract, this bar adds volume to your hair while aligning with eco-friendly principles. It is super easy to use and a little bit goes a long way. The shampoo lathers up extremely well and a single bar will last you months on end. It’s even able to tackle deep oiling treatment days.
- Dry Shampoo: I absolutely love the dry shampoo from this brand. It’s clean, eco-friendly, and easy to use. Best of all, it is the only thing I’ve found that truly absorbs the oils in my greasy hair without making it look dry, brittle, and lifeless. It was an absolute gamechanger. Plus, it lasts forever, and it’s non-aerosol.


Kristin Ess: Style Meets Ethics for the Perfect Hair Duo
Kristin Ess knows how to balance style with ethical practices. With products designed to elevate fine, flat hair, this brand offers a fusion of innovation and responsibility.
- Extra Gentle Shampoo: Embrace the Extra Gentle Shampoo for daily use. With keratin and pomegranate extract, it cleanses gently while infusing your hair with enhanced volume and strength. I love this shampoo for a non-bar option. It is free of sulfates, silicones, parabens, and more. It makes for an easy, no-fuss hair wash day and smells absolutely divine.
- Working Texture Spray: Seal your style with the texture spray. Its lightweight formula provides flexible hold and texture, ensuring your voluminous hairstyle remains flawless throughout the day. I love using this on days that I have styled my hair for added volume and hold.


Odele: Simplify, Elevate, and Embrace Volume
Odele simplifies your hair care routine without compromising on results. Their volumizing range caters to all hair types, including fine, flat hair in need of a lift.
- Volumizing Shampoo and Conditioner: Elevate your hair game with Odele’s Volumizing Shampoo and Conditioner duo. Enriched with ginseng and pro-vitamin B5, this set thoroughly cleanses, conditions, and enhances natural volume. This is another shampoo that lathers extremely well on even the dirtiest of hair wash days. The gender neutral packaging is great too!
- Sea Salt Texture Spray: Achieve effortless texture and volume with the Sea Salt Texture Spray. Whether you’re aiming for beachy waves or casual volume, this spray delivers the perfect touch of natural beauty. I love using this product on day two or three hair after I’ve braided it at night. It helps to hold the heatless ways all day.
Shaz & Kiks: Celebrating Inclusive Haircare
Shaz & Kiks celebrates diverse hair textures, offering products tailored for a range of hair types, including fine and flat hair.
- Balancing Clay Hair Cleanser: Indulge your hair with the this amazing waterless shampoo. Infused with small jamun berries to exfoliate the scalp and multani mitti to absorb excess oil, this formula brings moisture and volume to your locks, leaving you with a refreshing transformation. It is an absolute game changer for greasy, fine hair, and I love that I get to connect with my heritage with this product.
- Rice and Chai Refresh Spray: Elevate your hair’s volume with the amazing refresh spray. Its lightweight formula adds instant fullness and body, making your hair feel revitalized and vibrant. Plus, it absorbs excess oil. I love using this product daily to keep the grease at bay, and it doesn’t way my hair down or make my scalp feel heavy.
Fable & Mane: Ancient Wisdom Meets Modern Hair Magic
Fable & Mane draws inspiration from ancient Indian hair care rituals, crafting products that blend tradition with innovation to cater to your hair’s unique needs.
- Holiroots Shampoo: Experience luxury with the Holiroots Shampoo. Enriched with ashwagandha and ginger, this shampoo nourishes and uplifts your hair, infusing it with volume and vitality. If you want the luxury experience at home, definitely look into trying this line. It smells amazing, works amazing, and makes my hair look absolutely amazing.
- Holiroots Hair Oil: Prioritize scalp health with the best hair oil you’ll ever find. This oil, also featuring ashwagandha, promotes a healthy foundation for voluminous and thick hair, while celebrating the wisdom of ancient beauty practices. I’ve found this oil to be a huge nutrient booster to my hair, and it is easy to wash out. I highly recommend checking this out, especially if you are knew to the hair oiling game.


Rahua: Amazonian Elegance with Green Values
Rahua brings a touch of Amazonian elegance to your hair care routine, offering products inspired by ancient traditions while remaining committed to sustainable practices.
- Voluminous Shampoo: Treat your hair to Rahua’s Voluminous Shampoo, enriched with green tea and lemongrass. Experience a gentle cleanse that enhances volume and shine, giving your hair a lively boost. These products smell great and make my hair feel beautifully soft. There’s tons of options to choose from, but I love the voluminous shampoo for my fine hair.
- Hydration Detangler and UV Barrier: My hair is a tangled mess after the shower so I love this product for detangling. Infused with Morete oil, this product makes my hair touchably soft and so easy to comb through. It’s a win in my books.


Ranavat: Treating Your Hair Like Royalty
Ranavat infuses your hair care routine with royal elegance, offering products inspired by Indian traditions and rooted in sustainability.
- Mighty Majesty Fortifying Hair Serum: Experience the might of this fortifying serum. Infused with saffron and sweet almond oil, it promotes hair strength and vitality, leaving you with voluminous and nourished locks. Plus the packaging of this bottle makes you feel like royalty. I absolutely love the blend of culture the brand provides.
- Mystic Rain Hydrating Hair Mask: Immerse yourself in luxury with the Mystic Rain Hydrating Hair Mask. Enriched with hibiscus and aloe vera, this mask deeply conditions and nourishes, restoring your hair’s natural volume and radiance. My hair feels its absolute best after using this, and it looks amazing for days on end.
Conclusion
And there you have it, a comprehensive guide to seven exceptional eco-friendly hair brands for hair products that cater to fine, flat hair. Each brand brings a unique approach to hair care, from sustainability to ancient wisdom and modern innovation. By making thoughtful choices and incorporating these exceptional products into your routine, you’re not only boosting your hair’s volume and vibrancy, but also contributing to a more sustainable and diverse beauty landscape. As someone who’s been on this hair journey, I can vouch for the transformative power of these brands. From the best fine hair shampoos to the best fine hair brands in general, these brands know what they are doing.
Remember, your hair is an extension of yourself. Embrace the volume, adore your locks, and make choices that reflect your commitment to both your hair’s health and the planet’s wellbeing. Here’s to hair that’s as voluminous and vibrant as your spirit – and to a greener, more beautiful world, one strand at a time!
With love,
Aditi <3
Aditi Rani – Figuring Out Life in Your Twenties
*Disclaimer: This is not professional advice. Some links are affiliate. By clicking and/or purchasing, I may receive a commission. It does not alter the price or change your buyer experience.